WELCOME TO LECERCLE.CC !

We have created a unique high-end and arty bike shop located in Nyon, Switzerland. All kinds of cyclists are welcome to visit lecercle.cc and to get inspired by our vision of the cycling culture.

Lecercle.cc proposes a selected range of bicycles, exclusive cycling apparel, as well as accessories, lifestyle items and other cycling related services. We are strongly positioned with a focus on flexibility and excellence in products, expert advice and Atelier services proposition.

Above all our aim is to further spread our passion for cycling, this is why lecercle.cc is rooting a local and open cycling community.

Board the adventure, shall it be by attending our cycling-related events, working together on your dream custom built bike, chatting about the Tour over a coffee or exploring La Côte countryside on two wheels! Feel free to share everything cycling means to you with us!

MISSION & VALUES

Lecercle.cc is an environment where passionate cyclists are the centrepiece of an inclusive bike retail space and cycling community. Our main purpose is to offer a singular physical location made by cyclists and for cyclists.

Our adaptative DNA allows us to bring forward an innovative omnichannel customer experience. We embrace technology and we offer our customers the right compromise between digital and brick and mortar retail. We are constantly listening, learning and adapting according to our customers’ needs.

To make sure we are loyal to our singular character, we have carefully chosen our partners for this journey: we have an aligned vision of the cycling industry and we are quality driven.

WE PUT OUR PEOPLE FIRST

MEET OUR PASSIONATE TEAM

Lecercle.cc is an environment where passionate cyclists are the centrepiece of an inclusive bike retail space and cycling community. Our main purpose is to offer a singular physical location made by cyclists and for cyclists.

Guillaume is lecercle.cc’s founder and general manager. He is an experienced entrepreneur and firm believer in the data driven business decision making.

He created Lecercle.cc after working several years for IT solution companies, as his entrepreneur side and his passion for cycling pulled him on the adventurous path of becoming a 3.0 bikeshop owner.

  • Passionate data analyst
  • Engineering and sales experience
  • Enthusiastic cyclist
Moalé Goetsch
Co-founder, Partner

Moalé is lecercle.cc’s co-founder and partner. She’s in the center of lecercle.cc foundation and broad-minded culture.

Born in Oceania but as Swiss as cheese, she always uses bike in her life and crushed few years ago with road bike. Moalé was convinced right from the start that the shop needed to be fresh and arty, and it became a pillar of lecercle.cc approach

  • Very organised mind
  • Back-office & accountant experience
  • Enthusiastic cyclist

Jordi is is lecercle.cc’s co-founder and partner.

His Catalan roots as well as his multisports background always guided his professional experience, as he works since several years for a European sports organization and co-authored the first market analysis of the Spanish bike retail industry in 2013 already.

  • Communications professional
  • Sports marketing, events and bike industry experience
  • Enthusiastic cyclist

BIKESHOP

Lecercle.cc shop was designed by the German architect F. Kungl. He was specifically chosen as having no previous experience in designing bike shops, but rather in conceiving art galleries, retail spaces and real estate projects, so that lecercle.cc strongly stands out with an arty and design feel.

As you enter, the Exhibition Room will mesmerize you by exhibiting bicycles as the artworks they actually are. Walk in and discover our vegetal wall behind the coffee bar where we will be happy to share an authentic Espresso.

A few steps further, the Boutique brings in a lighter ambiance, with custom designed wooden bike racks on the walls, as well as flexible displays showing our cycling apparel collections, tech and trendy accessories and lifestyle items. Throughout the Boutique, you will be able to glimpse at an open window on our workshop, the Atelier.

© 2021 LeCercle.cc - All Rights Reserved.

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